Differeng approaches to Strategic HRM Essay Example | Topics and Well Written Essays - 2000 words

Differeng approaches to Strategic HRM - Essay Example This implies that people (employees) form key components of an organisation development intervention. Thematic Analysis As presented in this case study, the Company "cockpit for you" is struggling with multiple problems, which it has to solve in order to achieve its short-term and long-term objectives. The thematic areas that have negative influence on the company should be critically considered by the management in formulating the strategic policies. This is core in organizational development because, if the influences emanating from the thematic areas are not addressed properly, the company risk loosing the targets it sets to achieve. In this regard, the areas include the following. First, restructuring of a company is not easy since the company has to spend a lot of money in consulting for the best option that it should adopt. Moreover, the situation becomes worse if the restructuring is hurriedly done without formulating and following the procedure (Armstrong 2006, p. 27). Consid ering the latest restructuring measures in the company, the modes of operation and employee relations changed, prompting the workers and management to adjust to the new production system. The alterations also led to changes in the company’s niche market, which affected the overall sales of the products in the market due to stiff competition. The little competition that the company experiences also influences the operations in the organization. This is because limited competition reduces the probability of engaging in creativity and innovation in the production and the delivery of services (Houldsworth & Jirasinghe 2006, p. 77). In fact, it is mainly through competitive business practices, which could enable the workers innovate new ways of manufacturing its products. Lack of healthy competition seemed to promote monopoly in the production of goods in the company and could lead to price fluctuation (Blyton & Turnbull 2006, p. 102). The other area that has negative influence on the organization is the fact that it has a bad reputation as an employer compared to the others operating in the region. For instance, it pays its workers poor salaries, making it less attractive to employees and job seekers. This problem of poor pay for the employees reduces their motivation, thereby interfering with the production of quality goods and low returns due to poor sales (Houldsworth & Jirasinghe 2006, p. 79). Currently, many people are attracted to quality products that guarantee them better utilities and value for their money. As pointed out in the case, the company is still very marked, and owner-initiative and creativity of the employees are not valued or even blocked. This aspect is very detrimental to the success of the organization because the practice limits the workers’ participation in decision making (Blyton & Turnbull 2006, p. 108). An employee whose ideas are valued would be motivated to propose for better means of production and service delivery, th us being able to contribute positively in an attempt to fulfil the company goals. In the organization, there was a corporate culture that the employees and the management identified with (Legge 2005, p. 105). Essentially, it is the organizational culture that defines the relationship among the workers, management and stakeholders and the attitude towards work (Cole 2006, p. 32). Since the existing corporate culture

The Role of Public Relations in a Modern Liberal Democracy Essay

The Role of Public Relations in a Modern Liberal Democracy - Essay Example Some experts contend that the extent to which media works as a public sphere, representing the civic populace, while remaining free and accessible to all, works as a chief indicator of democracy within a political order. This stems from an old tradition that positions media at a juncture between the governed and the governors. Thus, from this viewpoint democracy appears as a relative concept, where its nature is dependent on the movement of public information. This, in turn, helps to ascertain to what extent the citizens can take steps grounded in informed decisions to make the governors liable for their activities. From the perspective of the orthodox democracy theory, the public sphere is a realm between the two distinctly separate two areas, civil society and the state, which ensures protections for each individual within the society. According to the Liberal theory, the public sphere is equal to the political sphere, and the mass media’s public role is delineated in relati on to the state. The liberal theory theorizes on the virtues of civil society's ascendency over the state (Curran 1991). Along with this, it also views the market as the process optimally suited for addressing all information requirements of society. However, as market-led information to tend to move through privatization, conglomeration and deregulation, after a certain limit it fails to meet the requirements necessary for maintaining democratic ideals of freedom and equal accessibility (Garnham 1986). Major contentions to the liberal press theories have faced challenges from the other democratic theory pertaining to the Marxist viewpoint. From the position of an orthodox Marxist, within capitalist societies, the public sphere tends to disguise the ascendency of media that does not directly confront the liberal nature of the public sphere. Instead of breaking out of the dichotomy that exists between a liberal civil society and the state, Marxism rejected all reforms within the publ ic sphere and considered socialist transformation as the only solution. In this context, to overcome the weak points as seen within the orthodox liberal democracy theory and Marxist theory, Curran suggested amalgamation of the collectivist approach with a general market approach, for democratisation of public sphere by making it more representative and accessible. Analysing mass media as a part of the public sphere from a modern perspective has helped modern liberal democracy theory to transcend the traditional civil society-state polarisation that has dictated all media debate until recently (Dahlgren 1991). Orthodox democratic theory rejected the method in which differences were made between public and private domains, which currently is the chief factor in the definition of public sphere within the realms of liberal democracy theory. The mediation role of mass media and broadcasting currently encompasses almost all areas extending from the home to the workplace (Curran 1991).