Featured Post

Privatization of Public Space Free Essays

Privatization and Advertising in Public Space The battle to assume control over the world has started. This battle is between enormous corpo...

Tuesday, August 25, 2020

Privatization of Public Space Free Essays

Privatization and Advertising in Public Space The battle to assume control over the world has started. This battle is between enormous corporate organizations and their race to assume control over the most open space and mortar it with their promotions or basically control it. In this paper I will look at an assortment of sentiments on how they have attacked open space and if this intrusion is profiting the general population or not. We will compose a custom article test on Privatization of Public Space or on the other hand any comparable point just for you Request Now Now and again when large organizations come take over in an open area it very well may be certain. Shea Stadium, in spite of the fact that it was not actually open, was extraordinarily improved when Citigroup got it and remade the recreation center. It improved the review involvement with the Mets games and Citigroup gets exposure since individuals partner the recreation center with them. Numerous individuals state that this kind of privatization by a major organization can have various constructive outcomes for individuals who utilize the space. Boston’s South Station has additionally been privatized as of late. â€Å"The MBTA went into a ground rent with Beacon South Station Associates, a completely possessed substance of Beacon Properties Corporation, on January 28, 1988†. The MBTA despite everything utilizes the station for the trains and transports however the organization that leases it can set its own principles for inside the space and has the privilege to sell publicizing space inside the station. In spite of the fact that suburbanites can even now utilize the space for movement purposes the space is not, at this point open. During Occupy Boston the nonconformists calmly amassed in South Station when the climate got colder yet were approached to leave by police in light of the fact that there were not permitted to assemble there per rules of the organization renting the space. Agreeing so Una Spencer, a dissident and dissenter during the possess development, â€Å"everywhere we are experiencing â€Å"public† spaces which we are told are leveled out of private companies†. She additionally makes reference to that’s our assessments are being utilized to police these zones that are possessed by privately owned businesses. Spenser is â€Å"seeing is a chipping endlessly of our social equality from numerous directions† and our expense dollars are paying the police who shield us from rehearsing these rights. David Morris, fellow benefactor and VP of Institute for Local Self-Reliance, presents that organizations ought to â€Å"compete on an equivalent balance, and where those with the most cash don't really talk in the most intense voice. † Sometimes organizations with the most cash can get their name out more that a littler organization through promoting. By having advertisements put around a city, a customer is bound to pick that company’s item than a littler organization. He accepts that by observing promotions for explicit organizations smothers our capacity to pick unreservedly between various things. Morris has faith in having open spaces where individuals inside a network can gather that is liberated from corporate greed where individuals can share thoughts. In Sao Paulo, Brazil individuals are in concurrence with thoughts like Morris’s and laws are being established to expel publicizing. Larry Rohter, American writer, canvassed the choice in Sao Paulo, Brazil to expel all publicizing from the city. Sao Paulo is South America’s biggest and most prosperous city and there has been a lot of contention over the law. Rohter cites Brazilian feature writer Roberto Pompeu de Toledo saying the law â€Å"is an uncommon triumph of the open enthusiasm over private, of request over confusion, style over offensiveness, of neatness over refuse. † One debate over this law is that individuals who work for organizations making publicizing may lose positions. Large organizations who’s commercials will be brought down are guaranteeing â€Å"consumers will be less educated in their buying choices and even that lanes will be less sheltered around evening time with the loss of light from signs. Not exclusively would the law boycott announcements, however it would likewise boycott promotions on transports, dirigibles, and fields, and limit the size of signs that stores would be permitted to have. Rohter announced one ladies in Sao Paulo saying â€Å"the truth is that there are such a large number of pennants, bulletins, notices, signs, and banners everywhere that they’ve lost their effect. â €  The civic chairman or Sao Paulo discusses bringing promoting back later on, yet with numerous limitations and confinements. The city will become â€Å"an open air city with no outside publicizing. The Internet is somewhere else that has become a shared conviction for promoting. Facebook used to be a free online network made by a gathering of school kids. At first Facebook should be liberated from ads and that set it apart from other long range informal communication locales. Presently, in addition to the fact that Facebook has promotions, the commercials are customized to every client dependent on that person’s preferences and exercises posted on their profile. On my Facebook is see promotions for snowboard sites since I have the posted as one of my exercises. Facebook says it needs to have advertisements since it keeps Facebook free for clients. They state it’s additionally advantageous for sponsors in light of the fact that the correct gathering of individuals will see their advertisements. The Internet is simply one more spot where organizations are battling to communicate to more clients. Alongside the Internet, organizations additionally have impact in cafés, a spot where we might not have even presumed it. Have you at any point been to a café and when you requested a coke and the server asks, â€Å"is Pepsi alright? This is on the grounds that eateries have manages soft drink organizations and they â€Å"receive extra advantages when they choose to be restrictive. † By having cafés that are selective the soft drink organization hypothetically has prevailed upon that eatery and all the clients in that café. It’s like a war to see which soft drink organizations can have the most cafés only sell their pop. Aft er cautious thought of every one of these sentiments I can't state I have reached a last resolution on promoting openly space. I can perceive how now and again promoting and privatization have gone over the edge. Losing our capacity to gather in South Station appears to be somewhat preposterous to me in light of the fact that our assessment dollars are paying to implement laws that are keeping us out of a once open space. Be that as it may, what might a spot like Time Square in New York City be without its enormous sparkling announcements and signs? Also, in Sao Paulo they are prohibiting zeppelins as a piece of the counter announcement law, and I consider Boston’s Hood dirigible that I can see on the horizon from my apartment window. Is it extremely such an impediment to open space? I don’t think so. What's more, it additionally doesn’t influence what milk I decide to drink since I despite everything am not a major devotee of hood milk. As I would see it the best arrangement would be to haves stricter laws about publicizing and privatization. I think Time Square would lose all its enchantment if the promotions were to be removed the structures however in places like schools publicizing should be old. With respect to privatization, I think in the event that an open space will be privatized, at that point open dollars ought not be utilized in that space in any capacity. In South Station the Transit Police ought not be implementing rules set up by a private association when it is charge dollars paying the travel police, not the organization. I think it’s a quite barely recognizable difference and it is the duty of government authorities to get the harmony between open space, promoting, and privatization right. Catalog â€Å"Advertising on Facebook. † Facebook. 2 Oct 2012. https://www. facebook. com/about/advertisements/Morris, David. â€Å"Curbing the Commercialization of Public Space. † Institute for Local Self-Reliance. 15 Jan 2009. 2 Oct 2012. http://www. ilsr. organization/checking commercialization-open space/Rohter, Larry. â€Å"Streets are Paved with Neon’s Glare, and City Calls a Halt. † New York Times. 2 Dec 2006. 2 Oct 2012. ://www. nytimes. com/2006/12/12/world/Americas/12paulo. html? pagewanted=print_r=0 Spenser, Una. â€Å"Occupy Boston: the Privatizing of Public Spaces. † Daily Kos. 30 Oct 2011. 2 Oct 2012. http://www. dailykos. com/story/2011/10/30/1031512/ - Occupy-Boston-the-privatizing-of-open spaces â€Å"Why Aren’t Coke and Pepsi Sold Together at Resta urants? † Xatal. 12 Mar 2009. 2 Oct 2012. http://xatal. com/incidental/why-arent-coke-and-pepsi-sold-together-at-eateries/â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€ [ 1 ]. Una Spenser. â€Å"Occupy Boston: the Privatizing of Public Spaces. † Daily Kos. 30 Oct 2011. 2 Oct 2012. http://www. dailykos. com/story/2011/10/30/1031512/ - Occupy-Boston-the-privatizing-of-open spaces [ 2 ]. Una Spenser. â€Å"Occupy Boston: the Privatizing of Public Spaces. † Daily Kos. 30 Oct 2011. 2 Oct 2012. http://www. dailykos. com/story/2011/10/30/1031512/ - Occupy-Boston-the-privatizing-of-open spaces [ 3 ]. On the same page [ 4 ]. David Morris. â€Å"Curbing the Commercialization of Public Space. † Institute for Local Self-Reliance. 15 Jan 2009. 2 Oct 2012. Step by step instructions to refer to Privatization of Public Space, Essay models

Saturday, August 22, 2020

Wireless Technology Essay Example | Topics and Well Written Essays - 500 words

Remote Technology - Essay Example Remote advances are getting ordinary. A huge number of people and organizations apply to the advantages of remote innovation, to raise the proficiency and efficiency of their choices. That remote innovation benefits organizations and improves their efficiency is irrefutable. Lamentably, not all entrepreneurs are eager to acknowledge and send powerful remote frameworks in their associations. Remote innovations accelerate information transmission and are increasingly secure contrasted and equipment wired components. The huge number of remote innovation measures makes it conceivable to locate the best answer for every single specialist. The utilization of remote advances is especially valuable for the mind boggling associations, which contain various offices and are being scattered over a huge region: for this situation, remote advances are the main conceivable approach to improving interconnectedness and sharedness of information and information between all degrees of the organizationà ¢â‚¬â„¢s execution. The present condition of innovation gives a broad rundown of remote advances and principles, which encourage the decision of the best remote arrangement. The utilization of Wi-Fi, HomeRF and Bluetooth favor the usage of remote advances in business and help organizations to meet their information transmission needs. â€Å"Wi-Fi is the most broadly utilized remote innovation at present. It is an IEEE 802.11b remote norm and can transmit information up to 11 Mbps† (Wells, 2009, p.81). The utilization of improved Wi-Fi renditions is conceivable, as well: for instance, WiFi/g and WiFi5 embody a generally new standard of network and can transmit information at very nearly 54 Mbps (Wells, 2009). Evidently, there is no compelling reason to hold up until remote advances â€Å"settle down†. They have just become a fundamental element of every day business schedule. Without a doubt, remote systems can improve profitability and productivity inside associations. This is, really, one of the

Saturday, August 8, 2020

The Decisive Battle

The Decisive Battle Today, of all days, in Jonestown, PA, eight members of my family bore witness to the ultimate showdown between Turkey and Spam. Despite a two-hour food coma immediately after dinner, I think its pretty safe to say that I emerged victorious. I wanted to turn the turkey carcass into usable fuel, of course, but Aunt Jen got to it first and made some stock instead. Not quite as environmentally-friendly, but probably a little more appetizing. Unless, of course, you believe the twelfth or so verse of We Are The Engineers: An artist and an Engineer had found a gallon can. Said the artist, Match me drink for drink and see if youre a man. They took three drinks, the artist fell, his face was turning green; But the Engineer drank on and said, Its only gasoline. Thrilling phototravelography and whatnot forthcoming. Now, back to Henrys Law. Happy Thanksgiving everybody! I hope you enjoyed your turkey, or if you did not have a turkey I hope you enjoyed acorn squash or something because tofurkey just creeps me out.

Saturday, May 23, 2020

Name at Least Two Things That Southwest Is Doing Efficiently

* 1. Just Plane Smart Harvard Business School – Case Study Summary Abhishek Mehra Balaji P Saruabh Ranadive Sarang Bhutada * 2. The setting It’s summer of 1993 Southwest is expecting delivery of two uncommitted planes McGlade needs to find a way, to put these planes in operation, keeping the organizational objectives are intact Final decision would have to preserve the Southwest culture and spirit About Southwest Started as a intra-state operator in Texas Budget airline philosophy, survived a severe price-war Operating out of Dallas’s Love Field airport, hence the ticker LUV 7 th largest in the country by April 1993 Expanded to become a national carrier, serving major cities Short-haul, high-frequency, low-cost strategy 12 time winner†¦show more content†¦Were competing with ground transportationamp;quot; * 10. Promotion Strategies: Marketing Mix Southwest Airlines wants to differentiate itself from other airlines as the airline that can get passengers to their destinations when they want to get there, on time, at the lowest possible fares – while having fun. Frequent Flyer Awards Rapid Rewards-based on number of trips taken Way of showing Southwest’s philosophy that every customer is equally important as the other and making ALL passengers feel special. Advertising â€Å" Don’t believe the hype.† Fares offered by other discounters and airlines on the Web are not good buys. Southwest attempts to do three things in their advertising: intrigue Entertain persuade â€Å" We’d like to match their new fares but we’d have to raise ours!!amp;quot; * 11. Television Sports Advertising Sports television programming Reaching the corporate set via sports and other venues In 2000, Southwest renewed its multi-year sponsorship agreement with the National Football League (NFL). Public Relations Aims for â€Å"Free publicity† Triple Crown Award for the fifth time in a row Named a plane Triple Cro wn One and painted 24,000 employee names on it Internal Marketing Core Business - Customer Service business—they just happen to provide airline transportation Southwest’s philosophy - â€Å"ServiceShow MoreRelatedSouthwest Airline780 Words   |  4 PagesQuestion: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resourcesRead MoreSouthwest Still Flies High1483 Words   |  6 PagesPrinciples of Management Course – 102 Title: A case study on Southwest Airlines management process. Submitted To Group – K Roll Name Q: Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Answer: Efficiency at Southwest Airlines: Efficiency or being efficient in business terms meansRead MoreSouthwest Airline Strategic Audit11690 Words   |  47 PagesEcole supà ©rieure libre des sciences commerciales appliquà ©es (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission Vision 13 III.2.2. Objectives 14 III.2.3. Strategies 15 Read MoreSouthwest Airline Strategic Audit11701 Words   |  47 PagesEcole supà ©rieure libre des sciences commerciales appliquà ©es (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission Vision 13 III.2.2. Objectives 14 Read MoreStrategic Audit Us Airways vs Southwest Airlines7346 Words   |  30 PagesStrategic Audit Southwest Airlines VS US Airways Megan Kelly Ashley Ruiz Molly Tomkins Strategic Audit Southwest Airlines I. Current Situation A. Current Performance 1. Record revenue performance led to Southwest’s 40th consecutive year of profitability (best in US Aviation history), in 2012. 2. 2011 net income of $412 million, despite increase in fuel costs. 3. Southwest has achieved record operating revenues of $17.08 billion and operating incomeRead MoreChapter 1: What Is Strategy? (Michael Porter)7705 Words   |  31 PagesOperational Effectiveness Is Not Strategy For almost two decades, managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to competitive and market changes. They must benchmark continuously to achieve best practices. They must outsource aggressively to gain efficiencies. And they must nurture a few core competencies in the race to stay ahead of rivals. Positioning-once the heart of strategy-is rejected as too static for todays dynamicRead MoreJetblues Good Service Quality9603 Words   |  39 Pageskeep maintenance and training costs low; the only other airline using this model is Southwest. Additionally, JetBlue targeted large metropolitan areas with high average fares to compete with the larger airliners. Even small things such as more seats and a more fuel-efficient aircraft increased profits. Things seemed to be running great for JetBlue as they increased the number of destinations. All of these things kept JetBlue profitable. It seems as though JetBlue has strayed from their originalRead MoreEssay on What Is Strategy10770 Words   |  44 Pagespermission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org.  (Copyright applies to all Abstracts.) [pic] What Is Strategy? I. Operational Effectiveness Is Not Strategy For almost two decades, managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to competitive and market changes. They must benchmark continuously to achieve best practice. They must outsource aggressively to gainRead MoreTrophy Hunting Is A Sport Essay2465 Words   |  10 Pagescommunities and animal populations. Shaheideh 2 It was the first of July 2015, when a Southwest African lion was shot and killed at Matabeleland North National Park in Zimbabwe which resulted in an uproar like no other. In fact, according to a website known as â€Å"The Guardian,† the response that the world gave to this tragedy is, â€Å"the largest reaction in the history of wildlife conservation†(Guardian1). The name of the lion was Cecil, who was killed illegally by an American dentist, Walter Palmer fromRead MoreProduct Distribution3331 Words   |  14 Pagesfor to market a product through different sources. †¢ Channel strategy †¢ Gravity adventure †¢ Push and Pull strategy †¢ Product (or service) †¢ Cost †¢ Consumer location Managerial concerns The channel decision is very important. In theory at least, there is a form of trade-off: the cost of using intermediaries to achieve wider distribution is supposedly lower. Indeed, most consumer goods manufacturers could never justify the cost of selling direct to their consumers, except by mail order. Many

Tuesday, May 12, 2020

Relationship Between Nutrition And Hiv Essay - 1251 Words

RELATIONSHIP BETWEEN NUTRITION AND HIV EDNA GICHERO BIOLOGICAL FOUNDATIONS OF PUBLIC HEALTH-PUBH - 6128 – 3 18TH OCTOBER, 2015 Relationship between HIV and Nutrition. Pathophysiology of malnutrition. Nutrition and HIV have a strong correlation. Any immune deficiency as a result of HIV leads to malnutrition which deteriorates the effect of HIV and contributes to a more hasty progression of AIDS.A person who is malnourished and then acquires this disease is more likely to see a faster progression of this disease because his/her body cannot fight any infection because of its weak state. Having good nutrition leads to a person being more productive and stronger because their body is stronger to resist infections. Nutrients are divided into macronutrients which are proteins, carbohydrates and fats and micronutrients which are vitamins and minerals. An insufficiency in macronutrients shows itself in weight loss and wasting which is the norm in AIDS patients, while a deficiency in micronutrients leads to a weak immune system which cannot fight off infections. A person who has HIV is at risk of malnutrition because they have reduced their food intake; there is poor absorption of food bec ause of the effects of this disease, changes in metabolism and chronic infections and illnesses. Lack or inadequate supply of these nutrients to the body lead to anorexia, thrush, fever, nausea, anemia and diarrhea. According to the WHO â€Å"an HIV infected adult requiresShow MoreRelatedThe Importance Of Protein Energy Malnutrition776 Words   |  4 Pagesmalnutrition (37). Nutritional immunology and HIV/AIDS A link has also been established between abnormalities in immune function and early stages of Human Immunodeficiency Virus (HIV) infection (38). The relationship between HIV/AIDS and nutrition has sparked scientific interest for a number of reasons. First, diet is an essential factor of human health. Second, there is abundance of scientific evidence associating function of the immune system to nutrition. Third, diet options affords people with HIVIAIDSRead MoreOur Nutrition And Food We Eat1251 Words   |  6 Pagesbasic instincts of our lives without proper health. Our nutrition and food we eat plays a significant role in developing our health and energizing our bodies to face the daily physical challenges that we encounter. The parts of wellbeing are distinctive and their associations are quite complex. The wellbeing of an individual is unequivocally influenced by innate make-up, stimulating status, access to social protection, monetary status, relationship with relatives, and part icipation in gathering lifeRead MoreHigh Rate of HIV/AIDS In Florida2642 Words   |  11 PagesFlorida has the 3rd largest population of individuals infected with HIV in the United States, with Miami-Dade County having the largest population in the State of Florida.1 As of January of 2014, there were an estimated 12,803 HIV positive individuals and 14,143 individuals with AIDS living in Miami-Dade County.1,2 Malnutrition is a common health concern in individuals with HIV. Multiple factors foster malnutrition in individuals with HIV including inadequate dietary intake, food insecurity, chronicRead MoreIron Deficiency Anemia From Poor Dietary Intake And Or Absorption Of Iron Causes1830 Words   |  8 Pagesdietary intake and/ or absorption of iron causes approximately 50% of global anemia. The relationship between HIV and anemia is not known though at times it is a side effect of some ARVs (Kenyan National Guidelines on Nutrition and HIV/AIDS, 2007). Persons with HIV who are an emic progress faster to AIDS than those without. 2.4.1 Weight loss and wasting in HIV/AIDS The relationship between nutrition and HIV/AIDS is best understood by considering the effect of the disease on body size and compositionRead MoreWhy I Want to Be a Dietitian640 Words   |  3 PagesWhen I was thirteen years old , my mother suffered hypotension . She did not realise the importance of nutrition when she was young due to they were poor last time so they already felt satisfied if they were not starving . After a body health check claimed that she suffered hypotension is because she did not absorb adequate amounts of nutrients.This is so called malnutrition. Definitely , if I were a dietitian at that time , this tragic event would not have happened.When I turned fifteen years oldRead MoreHealth, Social, And Nutrition Survey1052 Words   |  5 Pages(Choudhury, Arjumand Piwoo, 1997). The observe patterns in health-seeking behaviors related to HIV/AIDS among MSM examined in the studies include engagement in risky sexual behavior, voluntary HIV testing, condom use, and the utilization of HIV treatment and related health services if HIV positive. In their study, Cheng, Gipson, Perez Cochran (2014) used data from the 2005 Cebu Longitudinal Health and Nutrition Survey (CLHNS), a longitudinal study conducted in metro Cebu, to compare sexually experiencedRead MoreAcquired Immunodeficiency Syndrome in Africa922 Words   |  4 Pagesit has reverse expected population growth to a net decrease (Oxford Analytica Ltd). Africa is the number one countries with the highest rate of HIV and AIDS among the other fifteen countries (Patel). HIV and AIDS spread among adults, teens, and even to children who know nothing. Around 35 to 42 million people are living with Human Immunodeficiency Virus (HIV) and AIDS all over the world. However, about 25.5 million of the 35 to 42 million people live in Africa. So far in 2003 alone, there has beenRead MoreReligion And Africa By Jenny Trinitapoli And Alexander Wienreb1414 Words   |  6 Pagesinterpreting, preventing, and coping with HIV/AIDS in sub-Saharan Africa. In my view, the variation across cou ntries in Sub-Saharan Africa (SSA) is due, in part, to different health care and political/government systems. The variation that is seen in healthcare across SSA, where Botswana where programs and access to antiretroviral therapy compared to Zambia. The other variation seen in government influence is that there is a lack of involvement in address HIV/AIDS in South Africa government due to politicalRead MoreA Brief Note On Drug Injection Migrant Workers1359 Words   |  6 Pagesworkers in Russia have been shown to be especially vulnerable to HIV due to social marginalization, lack of information on HIV, and lack of access to medical care (Beyrer et al 2009; Amirkhanian et al 2011). Dual marginalization of IDU migrant workers can exacerbate social isolation and consequent greater drug use through increased allegiance with fellow IDUs (Makhbat and Levy, 2013). This therefore places them at increased of HIV acquisition. Circular migration may also lead to periods of high infectivityRe ad MoreThe Human Immunodeficiency Virus ( Hiv )1459 Words   |  6 PagesThe human immunodeficiency virus (HIV) that causes AIDS (auto immunodeficiency syndrome – the final stage of HIV) can be classified as one of the most devastating epidemics in United States history (Centers for Disease Control and Prevention [CDC], 2015). Although still an alarming concern in public health, due to prevention strategies and medical advances, the disease is less fatal and is treated as a chronic disease (instead of a death sentence, as in the past). There are currently 1.2 million

Wednesday, May 6, 2020

Iproject Free Essays

MBA 504 – Managerial Economics (W. Troost) * Case study about the iPad Mini by Justin Sellers Kimberly Gadsden Krista Pauly Marjorie Venus Baliog Paulus Mirtschink Rob Hicks I have read the Student Academic Code of Conduct and this Assignment complies with the Code. 8th November 2012 * Table of Contents Table of Contents2 List of Figures3 1INTRODUCTION4 2FIRM, BRAND, LIFESTYLE4 3IINDUSTRY5 4COST8 5CONCLUSION9 APPENDICES11 A. We will write a custom essay sample on Iproject or any similar topic only for you Order Now Price Comparison of Generic Android Tablets12 B. Price Comparison of Premium Brand Tablets2 BIBLIOGRAPHY3 * List of Figures Figure 1: Monopolistical pricing10 Figure 2: Technology life cycle11 Figure 3: VMP and MC in the US compared with China12 * INTRODUCTION Apple has clearly established itself as a market leader in the competitive market of consumer electronic products. Recently, the company released a smaller sized version of its highly successful tablet: the iPad. The launch has come under widespread criticism as many industry pundits believe the pricing strategy may be incorrect and there are fears that the new product will cannibalize sales of other merchandise. Even the late Steve Jobs was strong in his view that Apple would never offer a smaller tablet product to the market as he felt it would provide less benefit to consumers. To properly assess whether or not Apple did in fact make the correct decision, the rationale behind the decision must be analyzed. As part of the analysis: the market structure, cost factors, competitive position, nature of product demand, and strategic vision will be scrutinized. FIRM, BRAND, LIFESTYLE Under the direction of one of the most visionary CEOs of the modern era, Steve Jobs, Apple was able to completely revolutionize the way that consumer electronics are perceived, purchased, and manufactured. It started with a completely different concept of consumer preferences and has ultimately ended with the most valuable company in the world. Apple has a long history within the computer industry with a focus on building units for sale to the consumer marketplace. After success during the early 1980s with the launch of the Macintosh line of computers, the company failed to gain significant market share until the launch of the iMac in 1998. From the late 1990s Apple began a prolific campaign of acquiring other companies with specific technological expertise, which it began combining in both software and hardware components included in its subsequent line of products. Apple released the first of many important revolutionary products, the iPod, in 2001. The iPod became the ‘quantum leap’ the company had long been striving for and allowed the branding of Apple as a company with the Apple logo to become an industry heavyweight. The advertising that Apple used helped to produce an emotional response that resonated with consumers. Being seen with the iconic â€Å"white headphones† became as much about fashion and image as it was about the actual enjoyment of listening to mp3s on a personal device. Due to the vertical integration between devices, software and design based on a platform of â€Å"ease of use,† the company began to create immense brand loyalty. â€Å"Once you go Mac, you never go back,† is a phrase used to describe that once someone made the decision to purchase an Apple product (phone, computer, etc. ) the cost of switching becomes high. Apple intuitively created an opportunity cost for not purchasing newer Apple products because of the way their devices communicate with one another. Apple has gained such a significant brand following that demand for their products is much more inelastic than comparable firms. Demand for competitor’s products Demand for Apple products INDUSTRY There are significant numbers of manufacturers of tablet devices, but it can be argued that there are only several key players. The tablet marketplace is very interesting because of the dominant effect that Apple, Samsung, Google, and Amazon have on consumer behaviour. There is a significant split, both from a consumer and producer standpoint, between the ‘premium’ tablet devices and the ‘generic’ devices. In effect, there are two different marketplaces in operation simultaneously. In the generic market it is a competitive market, firms are essentially price takers as what they are offering is a standard tablet with limited features. In the premium market however, there is an oligopolistic situation where the major firms dominate both, market share and brand recognition. Please see Appendix A and B for Price comparisons of generic and premium brand tablets. The pricing strategy for the premium products is therefore very different than for generics. In the premium market, the products are seen as more inelastic based on their brand power, and thus a higher price can be charged in order to generate a higher economic profit. Apple uses the concept of â€Å"Prestige Pricing† for its product line. Prestige pricing happens when a firm charges a higher price for its products in an attempt to be seen as a ‘status’ item. Apple separates itself even from the other premium tablets by charging a price that is actually 2-5 times higher than some of its closest ivals. The reason that Apple has decided to launch at such a high price dates back to their theory of brand image and loyalty. With respect to the technology adoption lifecycle developed by Joe Bohlen et al. , Apple seeks to â€Å"reward† loyal customers by charging a high price so that only technologically conscious innovators and early adopters will have the produc t for a period. It is valuable to the innovators and early adopters to have the newest Apple product ahead of the vast majority of people and price point is a way to discriminate between groups. Once a product has been on the market for a sufficient amount of time, Apple will then drop the price to gain a larger amount of consumers that are willing to pay for the product at the given price. Graph Rob Directly related to the high price point that Apple charge is its monopolistic position within the industry. It is strategically beneficial from a firm standpoint to charge a price that causes the intersection of the marginal cost and marginal revenues when represented graphically. Figure 1: Monopolistical pricing For Apple, they experience higher economic profits when they charge a higher price initially. Only when they are about to release an updated version of the product will they drop the price to gain the additional consumer demand. When considering the product lifecycle, Apple seeks to have a different product in each section of the cycle. Rather than having different versions of the same model, the company simply relies on releasing a newer product, but still offering the old product for a period. When considering their new tablet the strategy will be as follows: 1) New tablet is released: iPad mini 2) After a designated amount of time, (typically 3-5 quarters) a new version will be released. Likely, it will be called the iPad mini S. 3) Following the same release schedule a bigger redesign will occur and the product will come out as the iPad mini 2. Figure 2: Technology life cycle Apple prices the tablet in #1 high in order to experience profits from the innovators and early adopters. By the time the newer version is announced, the company will drop the price in order to gain access to the early majority. When the new product is actually released #2 it will have a premium price point to again gain access to the innovators and early adopters. Product #1 is moving from early majority to late majority as the price drop has opened up a wealth of consumers willing to buy. When product #3 is announced the price of both product #1 and product #2 will be dropped. By this time product #1 will be 2 editions old and is likely to be purchased by the tail end of late majority and laggards. Product #2 will take its place in the early majority and innovators will desire product #3. When considering Apple’s brand loyalty it is also likely that by the time product #3 comes out some people that purchased product #1 will deem that it is time to upgrade. COST Another major consideration in the pricing of Apple’s products is the associated cost of producing them. Each item has a large array of inputs ranging from: hardware, software, development, advertising, testing, management, transport, and legal issues. Apple has sought out areas of the world where it is cheaper to assemble their units because the relationship between manufacturing and transportation costs results in higher profit. Figure 3: VMP and MC in the US compared with China Apple has formed a coalition of manufacturers that it uses to outsource many of the components that it uses within its products. In some cases the firms that manufacture parts for Apple are actually direct competitors within the same market. If you look at the decision to manufacture internally or outsource to another company it is very similar to the trade theories of competitive and comparative advantage. When considering the iPad mini, Apple had to decide whether to make the computing hardware themselves or have someone else make it for them. Apple deemed that they have a competitive advantage in software development and that Samsung and Intel have comparative advantages in production of hardware, thus they made the decision to have the parts made for them. Each iPad that Apple sells generates a large amount of profit for the firm because their total cost is significantly less than the price point at which it is sold. Generally, Apple sells their products for at least 3 times as much as their total cost, resulting in a huge amount of revenue. You guessed it†¦ a graph What the fuck Justin?!? CONCLUSION * APPENDICES Price Comparison of Generic Android Tablets Price Comparison of Premium Brand Tablets * BIBLIOGRAPHY * How to cite Iproject, Papers

Friday, May 1, 2020

Cyber Crime for People and Organization

Question: Write a problem solution essay on "cyber crime for people and organization"using the structure, elements and essay plan. Answer: Introduction Cyber crime is regarded as the crimes that comprises network or computer to exploit others network. It is growing at a fast pace that is affecting the system of many big organizations and individuals. The criminal organizations are doing activities with criminally minded technology experts to commend the cyber crime. Therefore, important or confidential data are being lost that are hampering the society and the organizations to do work in effective way. Thus, the current assignment will be discussing the three major problem associated with the cyber crime and solution to it will be provided further. Problem 1: Hacking According to Alliance (2015), this type of crime is conducted by criminals in order to trespass into the personal and sensitive data of the person so that it can be used for their benefit or spreading the information publicly. The hackers can be doing such illegal activity for the sake of protest, income or satisfying their personal need. Therefore, hacking can lead to loss of information and on the other hand, website security of the business or person can be breached. For instance, a hacker has stolen the identities of players, weapons, virtual money and skills from an online computer game RuneScape (K. Sindhu, 2012). Therefore, it can be understood that hackers can enter to anyone system and steal the information for their specific purpose. Apart from that, hackers can release malicious worms into the system of users that can damage the total system and user may not be able to do anything. For example, the hacker can hack the bank account details, credit cards, personal emails, fi nancial information, etc (Kumar and Mittal, 2012). Solution Shukla et al. (2012) proposed that users of pc system can remain same from hacking or hackers by installing effective antivirus software such as Quick Heal, Avast Grime Fighter, etc. On the other hand, the user can set tough password so that it can be difficult for the hacker to crack it. Apart from that, the user should not click on any links that are unexpected or offering any monetary benefit. Further, Silver (2013) discussed that the user should block the invitation that is sent by unknown person on social media such as Facebook, Linkedln, etc. This would help in safeguarding the system and personal information. The Data Security Standard can be useful for the industry to protect the credit cards details and financial information of the customers. The dotDefender can be effective in addressing the issues faced in the website in cost effective way (Crossdomainsolutions.com, 2015). Problem 2: Theft As per Orlov (2012), this type of crime can take place when a person breaches the copyrights of someone else. For example, the criminals can access the computer system and steal the software, movies, music and games via internet. On the other hand, it has been seen that many people uses internet for the purpose of transacting cash and for banking services. Therefore, cyber criminals can attack the bank account of the person and do trading with the name of victim. Moreover, credit history of the victim can be erased that can lead to financial losses (Shukla et al., 2012). Moreover, the intellectual property theft can lead to excessive cost and can damage the reputation of the organization or its product. The thief or cyber criminals can copy the concepts of other for the benefits of its own or for their business in order to gain higher profit margin. Further, the creative expressions, ideas and inventions are being robbed so that it can be implemented in their business strategies for better development. Thus, the organized criminals can gain high profit by conducting the crime (Ncpc.org, 2015). Solution In order to prevent the challenges of intellectual property theft, the business person can employ digital signatures or digital identities so that any criminal or theft cannot access or break the security wall. This would help in protecting the information or ideas or concepts in safest way. On the other hand, certified information security experts can be recruited so that confidential information can be protected from the potential threat (Silver, 2013). Moreover, the information security technologies can be used such as encryption, intrusion detection, strong authentication devices, firewalls, etc. Apart from that, the organization can educate and train their workforce in order to handle and monitor the intellectual property robbery. Problem 3: Child soliciting and abuse It is also considered as one of the cyber crime where the cyber criminal focuses on the children by inviting them to chat rooms for the child pornography purpose. This affect the mind of the child and child can become more inclined towards the pornography and can damage the future growth of child that can ultimately affect the growth of future society (Martin and Rice, 2012). Moreover, the child may not be able to focus on the study and their career. Apart from that, the cyber criminals can use the network or internet for harassing the child or for cyber bullying. It can damage the morale of child or it can make child more aggressive and can lead to negative behavior in the child. Further, it creates anxiety, depression, and negative social views among the children that can disturb the psychology of the child (Wykes, 2007). On the other hand, the sex offender can be after the child and can take the picture of child from social site and place in some pornography sites that can be dang erous for the child future development. Moreover, the criminals can seek information about where the child lives and it may not be safe for them (Orlov, 2012). Solution The cyber departments in different nations can invest their time in monitoring numbers of chat rooms that are most used by children as it can help in protecting the child from any abuse or soliciting. On the other hand, the carers, parents or teachers have to remain aware that the child is not into sexual violence (K. Sindhu, 2012). Moreover, the parents or teachers should block the offending websites so that children may not access those sites and not fall into sexual abuse or harassment via online. Apart from that, the pictures of children should not be posted or sent to unknown person either via Facebook, Twitter or Myspace, etc so that any criminal may not use the pictures falsely. This would protect the child from child abuse or online bullying. The other solution that can be adopted by victims is that they can file a case against the criminal that is continuously conducting the activities even after given warning (Kumar and Mittal, 2012). Therefore, it can put a stop to child a buse and criminals can be sentenced to prisoner. On the other hand, an international coalition of groups and people can be formed to action against the misuse of internet. The cyber crime department has to enforce law to track the illegal activities carried by the cyber criminals on greater extent. Moreover, the public awareness has to be enforced so that people can become aware about the illegal use of internet (Crossdomainsolutions.com, 2015). Conclusion The cyber crime is a potential threat for the society. The cyber crime is increasing at rapid pace which is affecting the privacy of the individual and breach into the system security. The three problems that has been mentioned hacking, theft and child soliciting and abuse is hampering the mental health of the people and affecting the activities. The hackers can hack the important information of the individual therefore; the hackers need to be tracked and same goes with other cyber issues. The awareness about the cyber crime has to be promoted so that people can become more alert towards the use of internet or system. Therefore, in that case some solution has been mentioned to limit the affect of cyber crime. References Alliance, B. (2015). B4USurf - Types of Cybercrime. [online] B4usurf.org. Crossdomainsolutions.com, (2015). Cyber Crime Types Preventive Measures. Sindhu, K. (2012). Digital Forensics and Cyber Crime Datamining. Journal of Information Security, 03(03), pp.196-201. Kumar, P. and Mittal, S. (2012). The Perpetration and Prevention of Cyber Crime. International Journal of Technoethics, 3(1), pp.43-52. Martin, N. and Rice, J. (2012). Children's cyber-safety and protection in Australia: An analysis of community stakeholder views. Crime Prev Community Saf, 14(3), pp.165-181. Ncpc.org, (2015). Intellectual Property Theft: Get Real National Crime Prevention Council. Orlov, V. (2012). CYBER CRIME: A THREAT TO INFORMATION SECURITY. Security Index: A Russian Journal on International Security, 18(1), pp.1-4. Shukla, D., Verma, K., Bhagwat, S. and Gangele, S. (2012). Curve Fitting Analysis of Internet Traffic Sharing Management in Computer Network under Cyber Crime. International Journal of Computer Applications, 47(24), pp.36-43. Silver, J. (2013). 20 ways to keep your internet identity safe from hackers. Wykes, M. (2007). Constructing crime: Culture, stalking, celebrity and cyber. Crime, Media, Culture, 3(2), pp.158-174.